International_Management_Theory_Slides_2 (1)

International_Management_Theory_Slides_2 (1) - process of...

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STRATEGY AND PLANNING INFORMATION ADOPTED FROM CONTEMPORARY BUSINESS BY BOONE, 2010 International Management  Theory
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VISION AND MISSION STATEMENT Mission: A written explanation of an organization’s business intentions and aims. Vision:   Perception of marketplace needs and the methods an organization can use to satisfy them. Must be focused yet adaptable to changes in the business environment.
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THE STRATEGIC PLANNING PROCESS • Often makes the difference between success and failure.
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IMPORTANCE OF PLANNING Types of Planning Strategic Determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives. Tactical • Guides the activities required to implement overall strategies. Operational • Assigning employees and teams to carry out tactical plans. Contingency Planning for unforeseen major accidents, natural disasters, and rapid economic downturns.
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Planning at Different Organizational Levels
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MANAGERS AS DECISION MAKERS Decision making
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Unformatted text preview: process of recognizing a problem or opportunity, evaluating alternative solutions, selecting and implementing an alternative, and assessing the results. Programmed and Nonprogrammed Decisions Programmed decision involves simple, common problems with predetermined solutions. Nonprogrammed decision involves a complex, unique problem or opportunity with important consequences for the organization. How Managers Make Decisions CORPORATE CULTURE Corporate culture Organizations system of principles, beliefs, and values. Managerial philosophies, communications networks, and workplace environments and practices all influence corporate culture. Typically shaped by the leaders who founded and developed the company and by those who have succeeded them. Can be changed. Strong culture = everyone knows and supports the same principles, beliefs, and values. Weak or constantly shifting culture = lack of a clear sense of purpose....
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This note was uploaded on 12/05/2010 for the course MARKETING nov taught by Professor Janetlaurin during the Spring '10 term at Yeditepe Üniversitesi.

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International_Management_Theory_Slides_2 (1) - process of...

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