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Strategic Managment Plan_ Turkish Cofee House_ Nurdan Ozturk1

Strategic Managment Plan_ Turkish Cofee House_ Nurdan Ozturk1

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TURKISH COFFEE HOUSE   COFFEE HOUSE BUSINESS PLAN CONTACT DETAILS Nurdan Ozturk (949) 290 8586 [email protected]  
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General Company Description  Turkish Coffee House is a corporate  company, serving in food and  beverage industry. 
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Objectives Being known by the target audiences in  the first year  Building up profit in the first fiscal year  Selling quality of foods and services  Increasing the customer profile steadily  every year  Opening the second coffee house in 5  years
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Keys to Success  Interior design with Mediterranean  concept  Employee trainee with the concept of  service  Following the market needs and facts
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Mission  Creating a networking environment  Priority to customer preferences and  satisfaction  Growing steadily with the customer  portfolio  We say : We serve the pleasure that our  quests miss
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SWOT Analysis STRENGTHS Enthusiastic and young team
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Unformatted text preview: • Great potential of skillful staff • Quality of service • Advantage of location WEAKNESSES • Controlling the customer portfolio • Unexpected customer needs • Not a familiar store in the environment OPPORTUNITY • First in the market • Growing population of Turks • Easy access to raw materials • No barriers or tariffs THREAT • Unforeseen economic crisis • Turmoil between countries • New tax and tariff regulations Market Segmentation Turks Greeks Armenians ( Istanbul Armenians ) Arabs Persians Balkanians Target Market Segment Strategy We serve palatal delight We response the needs of Customers Loyal customer base Competitive Advantage Only address for real Turkish Coffee Relieving from the daily stress Games Live Soccer games Free internet...
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