ARBUS 101 chapter 3 and 4

ARBUS 101 chapter 3 and 4 - A RBUS 101/AF M 131 C HAP TER 3...

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ARBUS 101/AFM 131: CHAPTER 3: COMPETING IN GLOBAL MARKETS Lisa Olfman and Joy Rosen Began with a spare bedroom. Borrowed type writer and a $15,000 bank loan Wanted to produce and export world-class TV programs Founded “Portfolio Entertainment inc.” in 1991 Both has experience in the industry One of Canada leading independent producers and distributers of TV programs Produces and exports $20 million worth of programming a year Promote through trade shows Keep in contact with all clients on the regular Export success lines in its strong relationships Joy Rosen: Head of Distribution and Marketing for Venture Entertainment Group Served in international sales and marketing positions at Sullivan Entertainment Lisa Olfman: Served as General Manager and Executive Producer for Venture Entertainment Group Used to be supervising producer for “Lorne Greene’s New Wilderness” Launched own television career as Associate producer on a number of game shows created one of the first trivia based game shows on CTV ( YOU TELL US) THE DYNAMIC GLOBAL MARKET: Idea of global business is now common Canada is a market for 33.6 million people
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But there s 6.8 potential customers in 195 different countries (MAKES UP GLOBAL MARKET) Less than 74% live in developing countries (technology, education, per capita income is low) Both small and large companies are going global Global markets offers ideas that work well elsewhere (ex. Paris’s Velib program) Companies constantly review global operations to ensure they’re profiting Global trends hits companies hard (ex. Auto industry-gas, use of less large vehicles) Global trends cause effects that lead to lay offs loss of jobs, or even the growth of jobs and such Global market is dynamic and progressive Companies must ensure they are taking advantage of the opportunities and minimizing threats Canada is a large exporting nation EXPORTING: is selling’s goods and services in another country IMPORTING: buying goods and services from another country Competition in exporting is intense Canadian companies face aggressive competition (GERMANY, CHINA, JAPAN) Demand for students with training in global business increases as number of businesses in global market increase Why trade with Other Nations? No country can produce all of the products that its people want and need Other countries require the help of self- sufficient countries to meet the needs and wants of its people Abundance of natural resources and lack of technological things (China and Russia vice versa (Japan and Switzerland) Global trade allows one country to produce more of what it can produce
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Buying what a country needs from another country is a mutually beneficial change FREE TRADE: the movement of goods and services among nations without political or economic obstruction PROS OF FREE TRADE: Global market contains 6million potential customers for goods and services
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