ARBUS 101 chapter 3 and 4

ARBUS 101 chapter 3 and 4 - ARBUS 101/AFM 131 CHAPTER 3...

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Unformatted text preview: ARBUS 101/AFM 131: CHAPTER 3: COMPET I NG I N GLOBAL MARKETS Lisa Olfman and Joy Rosen • Began with a spare bedroom. Borrowed type writer and a $15,000 bank loan • Wanted to produce and export world-class TV programs • Founded “Portfolio Entertainment inc.” in 1991 • Both has experience in the industry • One of Canada leading independent producers and distributers of TV programs • Produces and exports $20 million worth of programming a year • Promote through trade shows • Keep in contact with all clients on the regular • Export success lines in its strong relationships Joy Rosen: • Head of Distribution and Marketing for Venture Entertainment Group • Served in international sales and marketing positions at Sullivan Entertainment Lisa Olfman: • Served as General Manager and Executive Producer for Venture Entertainment Group • Used to be supervising producer for “Lorne Greene’s New Wilderness” • Launched own television career as Associate producer on a number of game shows • created one of the first t rivia based game shows on CTV ( YOU TELL US) T HE DYNAM IC GLOBAL MARKET: • Idea of global business is now common • Canada is a market for 33.6 million people • But there s 6.8 potential customers in 195 different countries (MAKES UP GLOBAL MARKET) • Less than 74% live in developing countries (technology, education, per capita income is low) • Both small and large companies are going global • Global markets offers ideas that work well elsewhere (ex. Paris’s Velib program) • Companies constantly review global operations to ensure they’re profiting • Global trends hits companies hard (ex. Auto industry-gas, use of less large vehicles) • Global trends cause effects that lead to lay offs loss of jobs, or even the growth of jobs and such • Global market is dynamic and progressive • Companies must ensure they are taking advantage of the opportunities and minimizing threats • Canada is a large exporting nation • EXPORT ING: is selling’s goods and services in another country • I M PORT ING: buying goods and services from another country • Competition in exporting is intense • Canadian companies face aggressive competition (GERMANY, CHINA, JAPAN) • Demand for students with training in global business increases as number of businesses in global market increase Why trade with Other Nations? • No country can produce all of the products that its people want and need • Other countries require the help of self- sufficient countries to meet the needs and wants of its people • Abundance of natural resources and lack of technological things (China and Russia vice versa (Japan and Switzerland) • Global trade allows one country to produce more of what it can produce • Buying what a country needs from another country is a mutually beneficial change • FREE TRADE: the movement of goods and services among nations without political or economic obstruction PROS OF FREE TRADE: • Global market...
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ARBUS 101 chapter 3 and 4 - ARBUS 101/AFM 131 CHAPTER 3...

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