week 6 assigment - 10.4.6:CHANNELLEVEL 11:

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10.4.6: CHANNEL LEVEL: We are using indirect channel of distribution because we are offering consumer to buy from our  regional distribution Centre or you can buy it from selected supper store and we are also  offering home delivery services. 11: INDIRECT CHANNEL LEVEL: Cadbury is following the indirect channel of distribution Regional distribution center Manufacturing plant Regional distribution Centre Regional distribution Centre Super store Consumers Sales rep Consumers Consumers
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Vertical marketing system Conventional Marketing system     DISTRIBUTION CHANNEL:  We are using both conventional as well as vertical marketing system (VMS) but our main four is  on vertical marketing system. In vertical marketing system (VMS) we are following corporate VMS own distribution canter. In  we talk about Lahore, we divide Lahore in four regions and we have four distribution centres in  each part. HOW MARKETING HAS CHANGED IN THE MODERN ENVIRONMENT: Several factors plays significant role in the ongoing world economic procedure, this includes  technological innovation, globalization etc. digitalization connectivity and internet has opened  new horizon of marketing and promoting the brands. Here we will discuss few concepts that  have brought revolution in the field of marketing. Digitalization & connectivity New types of intermediaries There is a variety of intermediaries that may get involved before a product gets from the original producer  to the final user. These are described briefly below: Retailers Wholesalers Distributors and dealers Franchises Agent
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DIGITALIZATION AND CONNECTIVITY: Gone are the days when appliances and other related technologies were operated on analogue  system but now a stream of information comes in forms of digits or bits. These days a large  amount of the business is carried out online. Intranet and extranets connects company internal  and external stakeholders   INTERNET EXPLOSION:  Since its creation in 1990’s it has brought tremendous opportunity to innovatively communicate  worldwide. Every business has developed its virtual place online and offers extensive range of  services that eased the consumer shopping habits and facilitates them at maximum. NEW TYPES OF INTERMEDIARIES:  The invention of new type of intermediaries cause existing firms to revised their service centers.  Instead of relying only on brick and mortar companies, they have also started building their click  and mortar companies to compete in market.
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