PSU 009 paper

PSU 009 paper - Alexa Oelbaum PSU009 Colleen Connolly-Ahern...

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Alexa Oelbaum PSU009 Colleen Connolly-Ahern Among the largest Advertising Agencies in the United States, Cramer Krasselt, has an amazing track record. Deemed “Consumer Agency of the year” by the Holmes Report, “Agency to Watch” by the editors of PRWeek and the recipient of multiple Public Relations Society of America’s Silver Anvil, CK has created quite a name for themselves. Their mission: “ to be among the nation’s most valued creative companies serving clients that demand quality, fascination and first place.” The agency strives to achieve this through a 360-degree lens to brand building, complete integration of traditional and non-traditional resources and a strategic and innovative multi-disciplinary approach to Public Relations. ( c-k.com ) But despite its 111- year-old firm label it has been growing more rapidly than ever, it has nearly doubled since 2006 and racking in $965 million dollars in billings. ( PRWeek ) Ck was founded in 1898 by Cody Cramer, a typesetter, and William Krasselt, a butcher shop supply sales man, in a Milwaukee boarding house bedroom. It started as a small publication for bike enthusiasts but grew into its own agency. Originally
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PSU 009 paper - Alexa Oelbaum PSU009 Colleen Connolly-Ahern...

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