CH9_Question

CH9_Question - One of the most expensive brands of shoes...

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One of the most expensive brands of shoes for mountain climbing is the Anasazi brand. Many climbers believe it to be the safest brand made. People who want to buy the safest climbing shoes available will accept no other brand of shoe even though there are several other manufacturers of climbing shoes. Anasazi brand climbing shoes are an example of a(n) _____ product. A) heterogeneous shopping B) specialty C) homogeneous shopping D) convenience E) exclusive A B Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike, he has wanted to purchase one, but he could not afford its $2,500 price tag. He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike n superiority. Finally, at age 35, he has achieved the income level to be able to purchase one. For Martin, the Bianchi bike is an example of a(n) _____ product. A) specialty B) consumer C) convenience D) business E) unsought A A Most people under the age of 25 have a strong belief in their own personal invincibility. An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n) _____ product. A) heterogeneous shopping B) specialty C) unsought D) relationship E) exclusive A C The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of a(n): A) implied warranty B) functional label C) UPC disclaimer D) express warranty E) universal warranty A D Due to the existence of a(n) _____, Shannon had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box. A) implied warranty B) functional label C) persuasive label D) express warranty E) universal warranty A A When Kirby wanted a gas grill for his patio, he visited The Home Depot and Lowe's home-improvement stores, as well as three other stores that specialize in outside furnishings, in order to find the one with just the features he wanted. If Kirby represents a typical grill buyer, you know grills are a(n): A) homogeneous luxury product B) shopping specialty good C) operating supply good D) convenience item E) heterogeneous shopping good A E _____ commonly occurs soon after style modification. A) Implied repositioning B) Demarketing C) Marketing innovation D) Planned obsolescence E) Planned functionality A D A _____ is the part of the brand that can be spoken. A) brand equity B) service mark C) trademark D) brand name E) certification mark A D According to market research conducted in 2004, Bazooka (a brand of bubble gum) was among the most recognizable brand names in the United States even though the gum needed some updating to be competitive in today n market. Its manufacturer has carefully developed the Bazooka brand name for over 50 years and was willing to make modifications in the product because Bazooka has a valuable: A) brand loyalty hierarchy B) evoked set C) brand quality standard
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CH9_Question - One of the most expensive brands of shoes...

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