CH9_Question - One of the most expensive brands of shoes...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
One of the most expensive brands of shoes for mountain climbing is the Anasazi brand. Many climbers believe it to be the safest brand made. People who want to buy the safest climbing shoes available will accept no other brand of shoe even though there are several other manufacturers of climbing shoes. Anasazi brand climbing shoes are an example of a(n) _____ product. A) heterogeneous shopping B) specialty C) homogeneous shopping D) convenience E) exclusive A B Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike, he has wanted to purchase one, but he could not afford its $2,500 price tag. He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike n superiority. Finally, at age 35, he has achieved the income level to be able to purchase one. For Martin, the Bianchi bike is an example of a(n) _____ product. A) specialty B) consumer C) convenience D) business E) unsought A A Most people under the age of 25 have a strong belief in their own personal invincibility. An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n) _____ product. A) heterogeneous shopping B) specialty C) unsought D) relationship E) exclusive A C The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of a(n): A) implied warranty B) functional label C) UPC disclaimer D) express warranty E) universal warranty A D Due to the existence of a(n) _____, Shannon had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box. A) implied warranty B) functional label C) persuasive label D) express warranty E) universal warranty A A When Kirby wanted a gas grill for his patio, he visited The Home Depot and Lowe's home-improvement stores, as well as three other stores that specialize in outside furnishings, in order to find the one with just the features he wanted. If Kirby represents a typical grill buyer, you know grills are a(n): A) homogeneous luxury product B) shopping specialty good C) operating supply good D) convenience item E) heterogeneous shopping good A E _____ commonly occurs soon after style modification. A) Implied repositioning B) Demarketing C) Marketing innovation D) Planned obsolescence E) Planned functionality A D A _____ is the part of the brand that can be spoken. A) brand equity B) service mark C) trademark D) brand name E) certification mark A D According to market research conducted in 2004, Bazooka (a brand of bubble gum) was among the most recognizable brand names in the United States even though the gum needed some updating to be competitive in today n market. Its manufacturer has carefully developed the Bazooka brand name for over 50 years and was willing to make modifications in the product because Bazooka has a valuable: A) brand loyalty hierarchy B) evoked set C) brand quality standard D) perceptual map E) brand equity A E A(n) _____ refers to brands where at least 20 percent of the product is sold outside the home country.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern