CH16_Question - Which of the following is NOT an example of...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Which of the following is NOT an example of a trade sales promotion? A) push money and training B) business meetings and conventions C) premiums and coupons D) free merchandise and store demonstrations E) trade shows A C Broyhill is offering the sales force at Meers Furniture Emporium a $50 reward for each Broyhill Pleasant Isle Living Room Collection sold in the next 30 days. What type of trade sales promotion is the $50? A) a trade allowance B) push money C) a selling deal D) premium payment E) a direct commission A B Maureen Kye is a sales associate at a store that sells new and used CDs and DVDs. Recently, she was given a DVD containing scenes not in the theater-released Disney's Pirates of the Caribbean: Dead Man's Chest to encourage her to suggest that customers buy this movie. The CD is an example of: A) the use of a pull strategy B) a trade sales promotion C) a trade allowance D) an intermediary rebate E) a free consumer sales promotion A B Sales promotion: A) is a publicity tool B) is only directed to the ultimate consumer market C) is more difficult to measure than advertising D) offers a short-term incentive to buy E) expenditures have been decreasing in recent years A D Which of the following would NOT be a target for a trade sales promotion offered by Rubbermaid, a manufacturer of storage and organization products? A) a store that is called The Container Store B) a kitchen department in a large discount store C) a wholesaler of plastic storage bins D) a Rubbermaid distributor E) a consumer who needs to organize her college dorm room A E Coupons, premiums, contests, free samples, and frequent buyer programs are examples of: A) personal selling B) trade sales promotion C) publicity D) advertising E) consumer sales promotion A E A _____ is a cash refund given to consumers for the purchase of a product during a specific time period. A) premium B) trade discount C) purchase allowance D) rebate E) functional allowance A D Why do some marketers offer rebates instead of price reductions to induce short- term sales? A) Rebates are especially good at enticing purchases, but most consumers never bother to redeem them. B) A price reduction of this type would likely be an example of price discrimination. C) Rebates offer a more immediate reward than price reductions. D) Rebates have a much higher redemption rate than coupons. E) Rebates result in brand-loyal consumers. A A When Rick purchased a Xerox color printer for his law office, he was able to mail in a proof-of-purchase and his cash register receipt to receive a check from Xerox for $200. Rick received a: A) premium B) trade allowance C) purchase allowance D) rebate A D
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
E) functional discount When Darrell purchased a five-pound bag of 9 Lives cat food, he received a free can of the manufacturer's new gourmet cat food. The can of cat food is an example of a: A) product placement B) trade sample C) contest D) premium E) loyalty incentive A D Consumers can send away for a foam version of the Gear Giggle glasses sold in stores with two proofs of purchase of Minute Maid 10-pack juice boxes. The
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern