PR-1 - Introduction to Mass Communication(MC 2000 section 1...

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Introduction to Mass Communication (MC 2000 section 1) Craig M. Freeman
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Big Story
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Best Story
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Defining Public Relations There is no universally accepted definition of public relations Public relations is management function that focuses on relationships and communications that individuals and organizations have with other groups (called publics) for the purpose of creating goodwill (Arens, 1999, p. 310)
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A Short History of Public Relations Early Public Relations Archaeologists in Iraq uncovered tablet dating from 1800 B.C. that, today, we would call a public information bulletin Public relations campaigns abounded in colonial America The Boston Tea Party was pseudo-event organized to attract public attention for a vital cause
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From Press Agentry to Professionalism The Origins of Public Relations (PR) Thomas Paine’s Common Sense P.T. Barnum used false letters to penny press First major users were the railroads in 1870s Ivy Lee-father of public relations Importance of symbolism Improved railroads’ handling of accidents “Tell the truth because sooner or later the public will find it out anyway.”
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From Press Agentry to Professionalism The Origins of Public Relations (PR) Edward Bernays Applied social-scientific research techniques “engineering the public’s consent” Promoted PR as a profession Crystallizing Public Opinion (1923) Propaganda (1928) Major growth in WWI when Wilson used 75000 “Four Minute Men” to influence opinion leaders
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From Press Agentry to Professionalism
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From Press Agentry to Professionalism
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The Business of Public Relations Public Relations involves managing an organization’s image through planning, research, communication, and assessment.
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PR-1 - Introduction to Mass Communication(MC 2000 section 1...

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