A- POSTMODERNISM FINAL (Autosaved) - The Post-modernist...

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The Post-modernist Period: 1977-present Conditions and Causes for Postmodernism in American Film00000000000000000000000000000000000000000000 00000000000000000000000000000000000000000000000000000000000000000000000000000 0000000000000000000000000000000000000000000000000000000000000000000000000 1 The postmodern condition, 1977-present [?] [what “condition” does he refer to?] Postmodernism is a reaction to modernism. It has an aesthetic sensibility [what does this mean?] Despite the initial revolutionary air of modernism, it became fixed. Postmodernism, however, is not new; it includes elements of modernism because it is a reaction to it. [Following that logic, wouldn't the post-classical period also include the classical period?] 2 The emphasis on business and technology This is the period of late capitalism. There is an expansion of consumer culture. Economics starts to have much more power in global politics, government, and culture in general. This existed before, but it is accelerated in the post- modernist period. The presidency of Carter was marked by a dependence on foreign oil. US economy was dependent on other countries in late 70s as a result. Therefore, the US exists in relation to other nations, and is primarily structured through economics. The US begins multinational corporations, and economic alliances between countries form. Also, there is a big proliferation of media – cable television, satellite television, internet, spread of mobile devices. All in all, there is an emergence of a new social life and a new social order (multinational capitalism) How does all this create postmodernism in American Film? → This emphasis on business and technology affects the genre because art is now driven by economics. Corporations
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