Lecture Notes (4-09-09)

Lecture Notes (4-09-09) - of television • And only hours...

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Cultural Studies—and media Two kinds of culture: 1. High culture—designed for the few 2. Popular or “Pop” culture Pop culture is pervasive—has a large sphere of influence 98% of American homes have a TV set 40% have three or more The average household has the TV on 7 hours a day. Television Particularly powerful By the time a kid reaches age 18 in this country—he/she will have watched 18,000 hours
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Unformatted text preview: of television • And only spent 10, 8000 hours in the classroom Consumer Culture • Cultivation theory—heavy TV watchers views are shaped by what they see on the screen • Belief in stereotypes • (Research shows that people who watch TV frequently believe the stereotypes presented by their viewings ) Film • “The Merchants of Cool”...
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