Body Image - The Body Project Bodies Body Image 17:16:00...

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The Body Project: Bodies & Body Image 04/05/2009 17:16:00 Body Image Involves our perception, imagination, emotions, & physical sensations of & about our bodies Men v. Women: Are you satisfied with your body as it is, or are there parts you would like to change/improve? (Women>men want to change) Bodies & body image Emphasis: moved from “good works” (character, inner qualities) to “good looks” (appearance, external qualities) from girls in 1800’s- now. Changes: more intense media impact (TV, magazines, etc.), more wealth being tossed around (makeup, plastic surgery) Media images of what is beautiful In the US, approximately 10% of girls & women (numbering up to 10 million) are suffering from diagnosed eating disorders Of these, at least 50,000 will die as a result! The media machine The media presents (women especially) narrow definitions of beauty Economically driven: billions are spent on cosmetics, new diets, & clothes Images in advertising The average woman sees 400-600 advertisements/day By the time she is 17, she has received over 250,000 commercial messages through the media Trend: men in high-end fashion magazines also getting thinner (street magazines: big, brawny men) Idealized beauty images are everywhere… 50% of advertisements in teen girl magazines and 56% of TV commercials aimed at female viewers used beauty as a product appeal This is a woman’s issue One study of Saturday morning toy commercials found that 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance
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