SOCI 200 April 9 lecture notes

SOCI 200 April 9 lecture notes - aimed at turning the kids...

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Nokyeong Kim Thursday, 4/9/2009 SOCI 200 Lecture Notes Pop Culture Consumer Culture cultivation theory: o heavy TV watchers views are shaped by what they see on the screen o belief in stereotypes (ppl who watch tv believe more in stereotypes about gender, race, etc.) Born to Buy o “We worry about so many dangers to our children – drugs, perverts, bullies – but seldom notice the biggest menace of all: the multibillion dollar marketing effort
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Unformatted text preview: aimed at turning the kids into oversexed, status-obsessed, attention deficit little consumers.” • video clip: The Merchants of Cool (PBS) o “cool-hunting” o teenagers, Sprite = hip-hop, MTV, etc… o http://www.pbs.org/wgbh/pages/frontline/shows/cool/ Page 1 of 1...
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This note was uploaded on 12/07/2010 for the course SOCI 200 taught by Professor Juliealbright during the Spring '09 term at USC.

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