CaseStudy_Final_Document - Executive Summary 1 Alters...

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Executive Summary 1. Alter’s Framework 2. Rich Picture Competitors Staff Suppliers Customers Public Owner S u p p l y Re p or t C omplain t In s tru ct, Pays Se r ve Cheep Price? Best Service? Comfortable? Costly!! Unclean!! Salary? Less Customers? Work Ethics? Payments? Punctual? Complements? Customers? Cheap Price? Profit? Popularity? Satisfaction of Customers? Thieves Trading Hours? How? Loo t s 3. Competitive Advantage 3.1 Making Business Decisions I
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Porter`s Five Forces model Potential Entrants HIGH Substitute Products LOW Supplier power HIGH Buyer Power HIGH Rivalry among the Coffee Shops LOW Many Coffee shops available Variety of options to choose from based on distance, cost and comfort Many Suppliers available Not many substitutes for Coffee Very High number of new Entrants possible We can see many coffee shop next to next 3.1.1 Entry Barriers Good service Traditional art of Coffee making
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Hygienic environment Lowest Price 3.1.2 Switching Costs Advertise Bulk offers Discount rates Privilege membership cards Free delivery within 2 Km 3.1.3 Substitute Products
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