gallagher11 - Gallagher, chapter 11 This is just a...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Gallagher, chapter 11 This is just a compilation of the Key takeaways, which I found very convenient, and better info than most of the book: The amount of data on corporate hard drives doubles every six months. In many organizations, available data is not exploited to advantage. Data is oftentimes considered a defensible source of competitive advantage; however, advantages based on capabilities and data that others can acquire will be short-lived. Data includes raw facts that must be turned into information in order to be useful and valuable. Databases are created, maintained, and manipulated using programs called database management systems (DBMS), sometimes referred to as database software. All data fields in the same database have unique names, several data fields make up a data record, multiple data records make up a table or data file, and one or more tables or data files make up a database. Relational databases are the most common database format. For organizations that sell directly to their customers, transaction processing systems (TPS) represent a source of potentially useful data. Grocers and retailers can link you to cash transactions if they can convince you to use a loyalty card which, in turn, requires you to give up information about yourself in exchange for some kind of financial incentive such as points or discounts. Enterprise software (CRM, SCM, and ERP) is a source for customer, supply chain, and enterprise data. Survey data can be used to supplement a firm’s operational data. Data obtained from outside sources, when combined with a firm’s internal data assets, can give the firm a competitive edge. Data aggregators are part of a multibillion-dollar industry that provides genuinely helpful data to a wide variety of organizations. Data that can be purchased from aggregators may not in and of itself yield sustainable competitive advantage since others may have access to this data, too. However, when combined with a firm’s proprietary data or integrated with a firm’s proprietary procedures or other assets, third-party data can be a key tool for enhancing organizational performance. Data aggregators can also be quite controversial. Among other things, they represent a big target
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

gallagher11 - Gallagher, chapter 11 This is just a...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online