What I learned from my entrepreneurial course

What I learned from my entrepreneurial course - What I...

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What I learned from my entrepreneurial course When I first started Ent4113, I had no idea what to expect to walk away with from the course. Being an entrepreneur, I had taken the course to improve my prowess in business and ultimately grow my current and future companies from what I had learned in the class. Given what I already knew, there were several things that I learned from the course that took me by surprise. The most significant of these is that I learned that a business must focus their business to a very specific consumer. There were several projects in the class that were too general in their target market. The professor highlighted that being too general would remove much of competitive edge, because it would loose its appeal to the main consumer. To combat this, I learned that we must first identify the market segments for the product and then pick one or two target markets in which to promote the product or service.
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