Class 8 ppppt

Class 8 ppppt - Price – Value – Profit – Competition...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
BMGT 110 Introduction to Business Management Class 8 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Agenda Marketing orientation Segmenting Marketing and the 4P’s “Stealth” marketing 2
Background image of page 2
Marketing What does the term “marketing” mean to you? Providing a good or service to fit a need The steps it takes to sell a product
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Marketing Orientation Consumers have unique needs Identify unmet needs Design the appropriate product/service to meet these needs “marketing mix” Build relationship with customers
Background image of page 4
Segmenting Segmenting market into unique groups Customers x needs Target specific “mix” to each segment Product attributes Price target Promotional campaign Marketing and distribution channel
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The “4P’s” (Marketing Mix) Product (good or service) Attributes Features Cost
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Price – Value – Profit – Competition • Promotion – Convey “message” and generate purchase • Place (distribution) – Marketing channel – means of reaching customer with message – Distribution channel – means of reaching customer with product Consumer (buyer) behavior • Intersection of business and psychology – Retention of message – Perception of product – Decision to buy or not – Brand loyalty “Stealth” Marketing • What is your reaction to the concept of stealth marketing? • What are the possible reactions of potential customers if they become aware that they are being marketing to using stealth methods? • For the firm, what are the risks and rewards of stealth campaigns?...
View Full Document

This note was uploaded on 12/09/2010 for the course BMGT 110 taught by Professor Nelson during the Fall '08 term at Maryland.

Page1 / 8

Class 8 ppppt - Price – Value – Profit – Competition...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online