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test1page2 - 9/12/06 Layoutandfixturesforfashionapparel...

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9/12/06 Layout and fixtures for fashion apparel   Retail atmosphere o Store exterior o Interior - walls, lighting o Merchandise and arrangement o Sales and services Dreamketing o Gian Luigi Longinotti-Buitoni author of Selling Dreams: How to Make Any Product   Irresistible o Convey deep emotions to pay any price   Types of Retail Stores o Department - large store with a variety of products for a diverse market (dillards) o Specialty - smaller store with a limited number of departments for a narrower  group (gap) o Boutique - small specialty shops with assorted items for a specialized market  (posh, material girl) o Discount - lower prices with no frills (walmart) o Dollar stores - specific price range (dollar tree) o Hypermarkets - one stop shopping- softlines, hardlines, groceries (superwalmart,  supertarget) o Outlets - sell overstocks, irregulars, end of season (tjmaxx) o Warehouse - massive quantities of goods in no frills warehouse setting (sams) o Thrift - donated items sold by non-profit agencies (goodwill) o Pop-up - temporary concepts for special events (concerts, Halloween store)   Sight Line o The area a person can see from a particular vantage point o Grid Layout      (good if a lot of merchandise) Linear design where fixtures form vertical and horizontal aisles  throughout store Sight lines create focal pts at aisle ends Efficient use of space , easy to maintain, allows shopper to see a great  deal of merchandise o Free Flow Layout     Selling fixtures are loosely grouped
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test1page2 - 9/12/06 Layoutandfixturesforfashionapparel...

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