10_Course_Information

10_Course_Information - Louisiana State University School...

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Louisiana State University School of Human Ecology HUEC 3045 Syllabus Fall 2010 Catalog Title and Description: 3045 Visual Merchandising and Promotion Strategies (3) Prereq: HUEC 2045. Display elements and techniques; visual merchandising; special events strategies, public relations, and Internet promotions. A survey of all aspects of visual merchandising, including the basic principles and components as exercised in various settings; emphasis on the development of the ability to create as well as critically analyze successful examples. Out-of-store promotions and events including trade shows and use of the internet are also approached. Text: Pegler, M.M. (2006). Visual merchandising and display (5 th ed.). New York: Fairchild. Supplies: 3 scantron sheets (bubble-type) for exams. Purchased or found supplies for window display, not to exceed $30/student. Instructor; Yvonne Leak Office: 241 HUEC Phone: 578-1703 Hours: 2:30 – 3:30 MW, after class, or by appointment F Email: ymarque@lsu.edu
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10_Course_Information - Louisiana State University School...

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