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Unformatted text preview: promotion objectives. I also learned that in repeating the simulation, I was able to review the problems and opportunities of the promotion. This was useful because it provided me with an insight and new ideals as to what direction I would pursue in developing my promotion strategies. 3. What two primary concepts was the Simulation trying to demonstrate? One primary concept that I thought this simulation was trying to demonstrate was that marketers should not just think about promotion, but consumer communication. In order to do this, marketers must respond to the targets markets media practices. It is this response that enables them to communicate with consumers and allows them to build a brand image. The other concept was that of Positioning. I learned that positioning of your product plays an important role in the final price decision. Price is an important promotional tool and is used as a customer incentive....
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- Spring '10