memoryoutline 10-7 - Memory Memory the capacity to retain...

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Memory
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Memory: the capacity to retain and retrieve information
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Flashbulb memories: dramatic positive or negative memory Memories for traumatic events are more vivid than ordinary events Main aspects of trauma remembered Can distort details Accuracy fades over time
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Flashbulb Memories
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Personal recollections of 9/11 or Columbine Cohort differences
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How to measure memory Recall: ability to retrieve information which has been learned earlier Recognition: ability to identify previously encountered information Relearning: effort is saved in having learned something before
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Recall Task List the names of the 8 reindeers that were Rudolph’s friends
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Models of Memory Information Processing Model: memory and mind are like a computer Encoding: how to put information in, retain, store, and retrieve Levels of Processing: different levels of processing impact encodng
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Shallow Processing: structural encoding, emphasizes the physical structure of the stimulus (Is the word written in cap. letters?) Intermediate Processing: phonemic encoding, emphasizes what a word sounds like (Does the word rhyme with weight?) Deep Processing: semantic encoding, emphasizes the meaning of verbal input
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Three Box Model of Memory Sensory Memory Short Term Memory Long Term Memory The mind is like a computer
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Sensory Memory Retains for 1-2 seconds Acts as a holding bin About ½ second in visual subsystem Longer in auditory system Decides if it is worth processing
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