Week 4B - Information Presentation-bw

Week 4B - Information Presentation-bw - Week 4 Information...

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Week 4 Information Presentation Lecture 4B Incorporating Graphic Elements 9/30/2010 cs1ba3 f10 1
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Introduction What is a graphic ? Why use a graphic ? When is a graphic not suitable ? How do readers react to graphics ? 9/30/2010 cs1ba3 f10 2
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Topics Placement of graphic elements Photo or illustration Combining graphic elements The role of a graphic Colour Common mistakes Tables and charts Special graphic elements 9/30/2010 cs1ba3 f10 3
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Placement of graphic elements: Dynamic thirds: intersection points Centering: subject v. border Full page: complex or detailed epetition: rhythm v. control/attention Repetition: rhythm v. control/attention Intro v. Summary (beginning v. end) Margins (simple, e.g., reminder, alert, index) Bordered or floating Titles, List of Figures 9/30/2010 cs1ba3 f10 4
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Relevance … The eye and the brain have a strong connection. Powerful (negative and positive) effects can be generated by visual stimuli. Smooth integration of graphics with text is an art. It requires knowledge, practice, patience and skill. 9/30/2010 cs1ba3 f10 5
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Photo or illustration ? Various file types (jpg, bmp, gif, …) and methods for incorporation within a document, worksheet, web page, etc. Photo should be
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Week 4B - Information Presentation-bw - Week 4 Information...

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