Article#5 - Smart Phone Mobile Tools Seen as Client Magnets

Article#5 - Smart Phone Mobile Tools Seen as Client Magnets...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Vladimir Milosavljevic CIS 1200N Article #5 Wolfe, Daniel (2009, February, 3). Smart Phone Mobile Tools Seen as Client Magnets. American Banker , 174 , Retrieved March 20, 2009, from http://0-proquest.umi.com.library.dowling.edu/pqdweb? did=1642958291&sid=11&Fmt=3&clientId=4341&RQT=309&VName=PQD Banks are saying that mobile financial services’ tools that run on the smart phones are a method used to attract new customers. Right now Bank of America is leading the race because its downloadable mobile banking tool which operates on Apple’s products is listed as number one free financial application. Mr. Douglas Brown, one of the Bank of America’s vice presidents, responsible for mobile product development, announced that this preference has amplified Bank of America’s brand, and put his company ahead of the other companies in financial services field. Based on statistical data, he said that this feature is also attracting new customers. Around of 10% of 1.9 million Bank of America’s active mobile banking users have signed up for this option in the first 90 days after they have opened their accounts. Also, 40% of them are using
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern