Article#5 - Smart Phone Mobile Tools Seen as Client Magnets

Article#5 - Smart Phone Mobile Tools Seen as Client Magnets...

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Vladimir Milosavljevic CIS 1200N Article #5 Wolfe, Daniel (2009, February, 3). Smart Phone Mobile Tools Seen as Client Magnets. American Banker , 174 , Retrieved March 20, 2009, from ? did=1642958291&sid=11&Fmt=3&clientId=4341&RQT=309&VName=PQD Banks are saying that mobile financial services’ tools that run on the smart phones are a method used to attract new customers. Right now Bank of America is leading the race because its downloadable mobile banking tool which operates on Apple’s products is listed as number one free financial application. Mr. Douglas Brown, one of the Bank of America’s vice presidents, responsible for mobile product development, announced that this preference has amplified Bank of America’s brand, and put his company ahead of the other companies in financial services field. Based on statistical data, he said that this feature is also attracting new customers. Around of 10% of 1.9 million Bank of America’s active mobile banking users have signed up for this option in the first 90 days after they have opened their accounts. Also, 40% of them are using
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  • Spring '09
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