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Unformatted text preview: MARKET I NG I N TRODUCT ION: Market - People with the desire and ability to buy a specific product/service. Product - A good, service, or idea that satisfies the customers needs. Service - Intangible activities or benefits that the consumer buys in exchange for money or something of value. As a customer you are buying a service- Co-produced service : the consumer works with the seller to create the service experience The customer influences the quality of the service. E.g. Wikipedia Marketing definition- Marketing is the activity for creating, delivering, com municating, and exchanging offerings that benefit the organization, its stakeholders, and society at large.- The shareholders are the customers, shareholders, employees, suppliers, channel me mbers The Scope of Marketing- Who markets: For profit businesses, Non-profit businesses, Private Individuals and Government- What do they market: products, services and ideas....
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- Spring '10