MAR2023_Quiz_07 - 1.

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Ralph Lauren has numerous ways to distribute its famous shirts to customers. Ralph Lauren  has its own Polo stores throughout the U.S. and a Ralph Lauren website where customers can  design and purchase their own shirts. In addition, Ralph Lauren sells its shirts through various  retail stores such as Bloomingdales and Nordstrom. What type of channel is being used to sell  Polo shirts through Nordstrom?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  indir ect 100 %      B.  verti cally - integ rated 0%     
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Historically, the "channel captain" has been the manufacturer. In recent years, the power has  been shifting to:    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Reta ilers 100 %      B.  Adve rtiser s 0%      C.  Whol esal ers
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Which type of marketing channel arrangement is good for a firm to use in international  marketing where the creation of marketing channel relationships is expensive and time  consuming?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  integ rated  glob al  chan nel  allia nce 0%      B.  multi - chan nel  distri butio n
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Mark is in the logistics department at Lowe's. Which of the following would not  be one of his  duties?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Orde proc essi ng 0%      B.  War ehou sing  and  mate rials  hand ling 0%   
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_____ refers to the linkage of computers among suppliers, manufacturers, and resellers to  transmit documents such as electronic purchase orders, invoices, and information.    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Integ rated  sale man age ment  syst em 0%      B.  Reci proc al  data  exch ange 0%
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6.   Within the domain of logistics management, the customer service concept implies that firms  should:  General Feedback: Text page 429  A) This doesn't make sense; some services cannot be automated.  B) Customer service is the ability of logistics management to satisfy users in terms of time,  dependability, communication, and convenience. The ultimate goal is to achieve customer  satisfaction in the most cost-effective manner. This involves balancing the logistical cost factors  against customer service factors. This implies that firms should set customer service levels and  logistic costs simultaneously in order to achieve strategic goals.  C) The ultimate goal is to achieve customer satisfaction in the most cost-effective manner.  Therefore customer service takes precedence over logistical costs. Without satisfied customers  the need for low costs disappears.  D) You do not need to maximize customer service levels first; however you need to make sure 
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MAR2023_Quiz_07 - 1.

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