MAR2023_Quiz_07 - 1 .RalphLauren .S. .Inaddition,...

Info icon This preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
1.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ralph Lauren has numerous ways to distribute its famous shirts to customers. Ralph Lauren  has its own Polo stores throughout the U.S. and a Ralph Lauren website where customers can  design and purchase their own shirts. In addition, Ralph Lauren sells its shirts through various  retail stores such as Bloomingdales and Nordstrom. What type of channel is being used to sell  Polo shirts through Nordstrom?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  indir ect 100 %      B.  verti cally - integ rated 0%     
Image of page 2
2.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Historically, the "channel captain" has been the manufacturer. In recent years, the power has  been shifting to:    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Reta ilers 100 %      B.  Adve rtiser s 0%      C.  Whol esal ers
Image of page 4
3.
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Which type of marketing channel arrangement is good for a firm to use in international  marketing where the creation of marketing channel relationships is expensive and time  consuming?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  integ rated  glob al  chan nel  allia nce 0%      B.  multi - chan nel  distri butio n
Image of page 6
4.
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Mark is in the logistics department at Lowe's. Which of the following would not  be one of his  duties?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Orde proc essi ng 0%      B.  War ehou sing  and  mate rials  hand ling 0%   
Image of page 8
5.
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
_____ refers to the linkage of computers among suppliers, manufacturers, and resellers to  transmit documents such as electronic purchase orders, invoices, and information.    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Integ rated  sale man age ment  syst em 0%      B.  Reci proc al  data  exch ange 0%
Image of page 10
6.   Within the domain of logistics management, the customer service concept implies that firms  should:  General Feedback: Text page 429  A) This doesn't make sense; some services cannot be automated.  B) Customer service is the ability of logistics management to satisfy users in terms of time,  dependability, communication, and convenience. The ultimate goal is to achieve customer  satisfaction in the most cost-effective manner. This involves balancing the logistical cost factors  against customer service factors. This implies that firms should set customer service levels and  logistic costs simultaneously in order to achieve strategic goals.  C) The ultimate goal is to achieve customer satisfaction in the most cost-effective manner.  Therefore customer service takes precedence over logistical costs. Without satisfied customers  the need for low costs disappears.  D) You do not need to maximize customer service levels first; however you need to make sure 
Image of page 11

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 12
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern