MAR3023_Quiz_09 - 1...

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1.
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Industry beer sales are $400 million. Blue Beer Co. and Brown Beer Co. have sales revenues  of $108 million and $64 million, respectively. The total industry marketing effort is $20 million.  Blue Beer Co. and Brown Beer Co.'s marketing efforts are $5.4 million and $3.8 million,  respectively. What will likely happen to each company's market share in the future?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Both  Blue  and  Brow n will  lose  mark et  shar e. 0%      B.  Blue  will  grow  mark
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  Eddie Bauer wants to expand its market share, which is currently 30%. Its current "share of  voice" is also 30%. If the company wants to have a market share of 40% by the end of the  year, what "share of voice" does it need to have during the year?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  10% 0%      B.  30% 0%      C.  60% 0%     
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Tim is in the "do-rag" manufacturing market. He realizes that market share is very important  because not only does he gain more market power, but he also can decrease his unit  production costs as his cumulative production of do-rags increases. What concept is Tim  relying on?    Stud ent  Res pons e Valu e Corr ect  Ans wer Feed back A.  Bost on  Cons ulting  Grou matri x 0%      B.  Econ omie s of  scale 0%   
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This type of budgeting technique is commonly used because it provides a budget that is tied  directly to the company's strategy and tactics for the year. While it is demanding and calls for a  lot of information up front, it is one of the most logical ways to set a budget for marketing  efforts. This budgeting method is called:    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  affor dabl e 0%      B.  com petiti ve  parit y 0%      C. 
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An effective and appropriate Corporate Mission statement should include what?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  the  mark et  the  corp orati on is  servi ng 0%      B.  the  bene fits  the  corp orati on is  deliv
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Assume Gator Specialty Products conducted a product portfolio analysis and found that its t- shirt line was a cash cow. Which of the following would be a reasonable strategy for Gator  Specialty?    Stud ent  Res pon se Valu e Corr ect  Ans wer Fee dba ck A.  Elimi nate  the t- shirt  line  as  soon  as  poss ible  due  to its  low  relati ve  mark et  shar e. 0%   
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The _____ is an approach whereby an organization allocates its marketing mix resources to  reach its target markets.    Stud ent  Res pons e Valu e Corr ect  Ans wer Feed back A.  the  mark et  deter mina nt  meth od  0%      B.  the  devel opm ental  mark et  analy sis  0%
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