fall 08 final - MAR 3023 FINAL EXAM FALL 2008 1. Assume the...

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MAR 3023 FINAL EXAM FALL 2008 1. Assume the United States imported $900 billion dollars worth of goods last year and exported $400 billion dollars worth of goods. What is the U.S. balance of trade? A. $500 billion deficit B. $1300 billion deficit C. $500 billion surplus D. $1300 billion surplus E. Can't tell from information given 2. A company that uses an organizational structure based on "Dinner Products" or "Baked Goods", for example, uses __________. A. Areas such as marketing, finance and R&D B. Customer groupings C. Areas of geographic location D. Method of distribution groupings E. Product line groupings 3. __________ are computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website. A. Locator websites B. Promotional websites C. Cookies D. Bots E. Interstitials
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4. Consider the following PERT chart: What is the critical path? A. ACEF B. ACEBDF C. ABDF D. ACDF E. ABEF 5. SB.blogspot.com is a website for scrapbook enthusiasts to visit and talk about their recent projects as well as give and receive help in creating their scrapbooks. This website is an example of what use of Internet discussed in class? A. Selling Merchandise B. Personal Selling C. Virtual Community D. Facilitating Sales E. Brand Building 6. Which of the following is true about Internet shopping? A. Women use the Internet for shopping as much as men do. B. Men do more online shopping than women. C. Disintermediation has led to the closing of large numbers of "brick & mortar" stores. D. Generation Y is the only segment that uses computers for shopping. E. Internet shopping revenue is a very large percentage of U.S. retail sales. Prototype Market  Research Build Facility Redesign  Product Launch Develop Ad Campaign 2 3 4 6 6 2 5 6
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7. Meaghan, a marketing manager in San Antonio, has noticed over the years that international travel and communication have increased within her company, and that her firm is now competing with companies from China and India. This is an example of: A. Cross-Cultural Analysis B. a Trade Deficit C. "Shrinking Globe" D. "Glocalization" E. Transnational Marketing 8. In its business portfolio analysis, an organization's successful SBUs often start as __________ and then become __________. A. Stars; question marks B. Question marks; stars C. Stars; dogs D. Question marks; dogs E. Dogs; question marks 9. Lloyd Clarke Sports, a small sports retailer in Gainesville, currently has a market share of 10%. Wishing to expand his business and compete more effectively with Sports Authority, the owner, Lloyd Clarke, decides that he wants to expand his store's market share so that it is 15% by the end of next year. What "share of voice" does Lloyd Clarke Sports need next year to accomplish its goal? (Assume that his current share of voice is 10%.) A. 22.5% B. 20.0% C. 7.5% D. 5.0% E. 17.5% 10. Bill McDermott is President and CEO of SAP Corp. SAP is a company that sells extremely expensive
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This note was uploaded on 12/10/2010 for the course MAR 3023 taught by Professor Lutz during the Fall '08 term at University of Florida.

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fall 08 final - MAR 3023 FINAL EXAM FALL 2008 1. Assume the...

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