fall 09 final - MAR 3023 ITEMS FOR FINAL EXAM FROM FALL...

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MAR 3023 ITEMS FOR FINAL EXAM FROM FALL 2009 1. The __________ consists of twenty-seven countries that have eliminated most of the barriers to the free flow of goods, services, capital and labor across their borders. A. European Union B. North American Free Trade Association C. Latin American Free Trade Organization D. Commonwealth of Independent States E. World Trade Organization 2. The University of Florida's Gymnastics Team will begin their season in January and has been working extremely hard the past few months to be ready for their first competition against the Oklahoma Sooners. Before each season Maranda, one of the team members, refers to her personal mission statement, and lists her roles and goals for that year. Most importantly she visualizes where she wants to be at the end of the season. This idea most closely relates to which of Covey's Seven Habits ? 3. Which of the following is an example of a transnational marketing approach?
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4. David and Cecilia Stanford, owners of Prairie Herb vinegars, decided to offer the product in 5-ounce and 13- ounce sizes as well as in a 16-ounce European glass bottle. They decided to sell the vinegar only through the mail and to price the smaller bottles at $4.45 and the largest bottles at $13.25. These marketing mix decisions are examples of: A. Missions B. Strategies C. Tactics D. Visions E. Operational procedures 5. Charlie is in the market for a private jet so he and his family can travel whenever they want. Before going to a dealer, he researches different jets on the independent ratings website, to check out the available models, their features, and their prices. The primary objective of this kind of website is:
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