fall 09 m1 - MAR 3023 ITEMS FOR MIDTERM 1 FROM FALL 2009...

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MAR 3023 ITEMS FOR MIDTERM 1 FROM FALL 2009 FIGURE 6-6b 1. Which type of auction does Figure 6-6b represent? A. Vertical auction B. Diagonal auction C. Horizontal auction D. Traditional auction E. Reverse auction
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2. Ethics are the A. Social norms of a nation, community or family B. Laws of society that define a person's beliefs and behaviors C. Universal laws of man that go beyond individual beliefs of nations or religions D. Religious tenets of the country or ethnic region you live in E. Moral principles and values that govern the actions and decisions of an individual or group 3. Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the A. Competitive behavior among sellers B. Competitive behavior between unrelated industries C. Accountability of buyers and sellers to federal and state legislation D. Price, service and product responsibility to the ultimate consumer E. Perception of ethical behavior as viewed by society as a whole 4. After reading helpful insights from the Teaching Assistants provided in the syllabus for the Marketing class, Condoleezza is determined to get an A! She intends to watch every lecture, take notes, read the book, make a vocabulary list, and do the practice exams and extra credit. As the semester progresses, Condoleezza enjoys her student life: partying every night, going to the pool with her friends, and of course, Facebooking. Two days before the exam, she finally decides to go to the Florida Book Store to buy the required text. In the store she notices a bright red stack of Smokey Notes for her class. Condoleezza thinks a little and decides that she might as well get them instead since she doesn't have time to watch the lectures anyway, and she's not going to have the time to read so many chapters. So, she picks up the Smokey Notes from the shelf. Two days later she flunks the first exam. Which of the following best describes the decision-making concept she has demonstrated? A. Adaptive B. Goal-directed C. Selective D. Bounded Rationality E. High Involvement
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5. Alberta visits her Grandma in the nursing home once a week and has noticed that Grandma has changed in the last couple months. Grandma now attends weekly Zumba exercise classes, drinks Red Bull, goes water skiing with her friends, and even plays virtual croquet on her Wii. Grandma is illustrating experiencing what "Macro" Lifestyle trend? A. Cashing Out B. Fantasy Adventure C. 99 Lives D. Being Alive E. Peak Experience 6. Jenn is an avid online shopper. She is always browsing fashion websites and filling her "shopping carts" with the latest clothing styles. However, she is becoming really annoyed with all the advertisements for Gap and Aeropostale appearing on her computer while she is web surfing. Jenn wishes she could be protected from: A. Behavioral Targeting B. Digital Piracy C. Spam D. Technology E. Media Fragmentation 7. Which of the following is an example of green marketing?
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fall 09 m1 - MAR 3023 ITEMS FOR MIDTERM 1 FROM FALL 2009...

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