fall 09 m2 - MAR 3023 ITEMS FOR MIDTERM 2 FROM FALL 2009 1....

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MAR 3023 ITEMS FOR MIDTERM 2 FROM FALL 2009 1. Wax for manufacturing candles that will be sold at retail would most likely be classified as which type of good? A. Unsought goods B. Convenience goods C. Support goods D. Production goods E. Specialty goods 2. A statement indicating the liability of the manufacturer for product deficiencies is a A. Constraint B. Proof of purchase C. Warranty D. Seal of approval E. Disclaimer 3. Which of the following is an example of a brand community? A. Corvette has conventions across the country to bring Corvette drivers together to share their experiences with the brand. B. Procter and Gamble puts a toll-free number on the back of all of their packages so a customer can call with any questions or concerns. C. When marketing their products, Pampers focuses on how their diapers are "a friend" that help parents in the development of their baby. D. Tide is trying to create an emotional involvement with its users by showing women that they can do other things because the laundry is taken care of. E. Disney tries to create a one-on-one experience with the guest by having Disney characters available for pictures and autographs.
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4. Which of the following are not products that assist directly or indirectly in providing products for resale? A. B2B goods B. Industrial goods C. Organizational goods D. Business goods E. Consumer goods 5. Televisions are an example of a __________ and flat screen TVs are an example of a __________. A. Product family; product line B. Product brand; product line C. Product class; product form D. Product form; product class E. Product line; product class MARKETING DASHBOARD-b
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6. Which of the following is the best explanation for the data shown in Marketing Dashboard-b? A. The marketing mix is doing its job well B. The product is sold in the best possible location C. The price is exactly right D. The product is out of stock E. The market really likes the product 7 . As mentioned in lecture, firms can expand upon brand equity by introducing more products in an already existing product category, using the "parent" brand name. Which of the following is not an example of a line extension? A. Coca-Cola and Coke Zero B. The Friday the 13th movies C. Budweiser and Budweiser Select D. Gatorade Fierce, Frost, and Rain E. Coca-Cola and Tab Cola 8. Nabisco is a cookie and snack company that markets about 30 brands. One of their most popular brands is Chips Ahoy!. Chips Ahoy! has sixteen different varieties, such as Chips Ahoy! Chewy and Chips Ahoy! Mini. Chips Ahoy! is a _____ of Nabisco. A. Private label brand B. Brand extension C. Product mix D. Product item E. Product line 9. Mike has developed an idea for a new energy drink. He has asked several consumers to give him their thoughts about the product via a detailed questionnaire that includes illustrations of the product. He specifically wanted to know what consumers thought about his proposal for the beverage's taste, the bottle's shape and the
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fall 09 m2 - MAR 3023 ITEMS FOR MIDTERM 2 FROM FALL 2009 1....

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