fall 10 quiz7c - Yourlocation: ViewAttempt1of3 Title...

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Jump to Navigation Frame   Your location: Assessments  ›  View All Submissions  › View Attempt  View Attempt 1 of 3  Title: MAR 3023 Quiz02 Started: September 14, 2010 8:19 PM Submitted: September 14, 2010 9:12 PM Time spent: 00:52:21  Total score: 5/10 = 50%   Total score adjusted by 0.0  Maximum possible score: 10  1.   Considerable research has documented that in many product categories, consumers are unable to distinguish  among brands when given blind tests (i.e. taste or use of the products without labels). Such products include  cigarettes, beer, liquors, and cosmetics. Nonetheless, even when prices are similar, consumers have strong  preferences for specific brands of these products. This strong brand preference is characteristic of:    Student Response Value Correct Answer Feedback 1.  limited problem  solving.       2.  extended problem  solving.       3.  variety seeking.       4.  brand loyalty.  100%       5.  high-involvement  problem solving.       General Feedback: Text page 126 Brand loyalty is a favorable attitude toward a consistent purchase of a single brand over time. Even when prices  and benefits are similar consumers may still prefer one brand over another. This is a characteristic of brand  loyalty. Score:
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1/1    2.   Bill goes to Publix to buy shampoo. When he reaches the section where all the shampoos are, he can't decide  which shampoo to buy. He looks into VO5, the Publix brand, Head and Shoulders, Johnson & Johnson, and  several others, carefully reading the packages to learn the ingredients. Which aspect of the decision-making  process does Bill's behavior represent?    General Feedback: Lecture page 23 A) This would be the stage where Bill realizes he needs to buy shampoo.  B) Since Bill carefully reads the packages to learn more about each brand he is performing an external  information search  C) After Bill has performed his external information search he should be able narrow his selection down to a  few brands; this is his consideration set.  D) Bill’s alternative evaluation involves developing a consideration set and using the multi-attribute model to  select the best shampoo for him.  E) If Bill had scanned his memory in order to determine which product to buy he would have been using an  internal information search.  Score: 0/1    3.   When Marty attended his first statistics class, he realized that he ought to buy a calculator or else he would be  unable to do his assignments. In which stage of the consumer purchase decision process was Marty when he  made this realization? 
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  General Feedback: Text page 116 A) This is not one of the stages of the problem decision process.
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