fall 10 quiz 1 - 1 ,twolessexpensive . StudentResponse 1...

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1.   Marriott Hotels has provided consumers with Fairfield Inns and Courtyard by Marriott, two less expensive  offerings of Marriott customer service. This is an example of how marketers respond to consumers':    Student Response Correct Answer Feedback 1.  focused shopping.       2.  conspicuous consumption.       3.  value consciousness.       4.  materialism.       5.  brand loyalty.       General Feedback: Text page 78 Value consciousness is the concern for obtaining the best quality, features, and performance of a product or  service for a given price. Since value consciousness drives consumption behavior marketers must respond with  different options for consumers to purchase. Score: 0/1    2.   Which of the following statements about culture is true?   
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General Feedback: Text page 76  A) Culture is not an economic force.  B) Culture is an important facet of domestic as well as international marketing.  C) Culture trends are definitely monitored by businesses in order to better understand the consumer.  Understanding cultural trends can be critical to creating a successful product or service.  D) By definition culture incorporates the set of values, ideas, and attitudes that are learned and shared among  the members of a group. In other words, it is the core set of values and beliefs that a group of people hold.  E) Culture is not just a series of current trends rather, a combination of old and new trends, beliefs, and values.  Score: 0/1    3.   The roles of men and women in American society have changed dramatically during the past decades. For  instance, more women are actively and successfully pursuing careers in both the public and private business  sectors. Women across the nation have established successful managerial and professional positions as  doctors, lawyers, and astronauts. Such changes in the role of women in society have necessitated that  marketers adjust their marketing activities. Which of the following are examples of marketing changes due, at  least in part, to changing roles of women in the workforce?    General Feedback: Text pages 77-78  A) Women still assume a much heavier portion than men do of the responsibility for household and child care,  even when they are fully employed. The expanded deli section helps women that have less time to cook at  home.  B) Advertising targeted at women in the past focused on the characteristics of household products. In the  1990s, marketing to women focused on their challenge of balancing family and career interests. Since then, 
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