MAR2023 Quiz 02 - Another name for the analysis of consumer...

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Unformatted text preview: Another name for the analysis of consumer lifestyle is: Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. soci al stati stics . 0% 2. dem ogra phic s. 0% 3. phys iolo gical need s. 0% 4. soci ogra General Feedback: Text page 128 A) We made up this term. B) The demographics attempt to describe the customer by listing information such as sex, age, martial status, and number of children etc. C) These are needs such as food, water, shelter, and oxygen. D) We made up this term. E) By discovering a consumers Activities, Interests, and Opinions psychographics analyzes a consumers lifestyle. Psychographics provide insights into consumer wants and needs. Score: 1/1 2. You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of: Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. mar kete r anxi ety. 0% 2. purc hasi ng angs t. 0% 3. exte nde d prob lem solv ing. 0% General Feedback: Text page 118 Post-purchase psychological tension or anxiety is known as cognitive dissonance. Second guessing your purchase is a good example of cognitive dissonance. Marketers should strive to reduce cognitive dissonance among their customers. Score: 0/1 3. If you were to watch a television commercial for a new automobile, and not notice it had dual airbags, side impact bars, and antilock brakes, but you did notice that it had a high-performance engine that could take it to high speeds as indicated in the film footage, this would be an example of _____ perception. Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. subli mina l 0% B. reten tive 0% C. inter preti ve 0% D. selec tive 100 % E. reclu sive General Feedback: Text page 124 A) Subliminal perception means that you see or hear messages without being aware of them. In this question, you are aware of the television commercial. B) Retentive perception is not a real marketing term. Selective retention means that consumers do not remember all the information they see, read, or hear, even minutes after exposure to it. C) This is a made up term. D) Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information by a filtering of exposure, comprehension, and retention. This process is called selective perception. In this question, when watching the commercial you were able to select which part of the message to pay attention to. E) This is a made up term. Score: 1/1 4. Which of the following is not one of the "types of time" that marketers use to classify time use? Stud ent Res pons e Valu e Cor rect Ans wer Feed back A....
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MAR2023 Quiz 02 - Another name for the analysis of consumer...

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