mark fall 08 m1 - MAR 3023 MIDTERM 1 FALL 2008 1. Which of...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
MAR 3023 MIDTERM 1 FALL 2008 1. Which of Advertising Age' s "Marketers of the Century" was mentioned as consistently associating positive feelings with their product by using humor and creativity in their commercials? A. Coca-Cola B. Anheuser-Busch C. McDonalds D. Nike E. Procter & Gamble 2. Shawn's gross income is $2500. His income tax rate is 20%. His rent is $400/month and he spent $50 on clothing and $150 on food this month. He also took a trip to Disney World, which cost him $85. What is Shawn's disposable income? A. $2000 B. $1400 C. $1315 D. $600 E. $685 3. Purchases of sodium fluoride by Procter & Gamble for use in the manufacture of Crest toothpaste are an example of __________ demand. A. Industrial B. Applied C. Derived D. Unitized E. Consumer
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4. Tripp has noticed that many news articles and television specials have been highlighting corporate ethics recently. He is even required to take a class entitled, "Business Ethics," as a part of his curriculum. Which of the following is not a reason discussed in class for increased attention to ethics in today's business world? A. Consumer expectations have risen regarding firms' ethical behavior B. Consumers perceive corporate ethics to be dropping C. The Federal government has pushed for higher ethical standards D. Value systems vary in a diverse society E. Increased public scrutiny of firms' actions 5. When an industry attempts to police itself, rather than relying on government controls, such action is called A. Environmental modification B. Lobbying C. Consumerism D. Self-regulation E. Consumer protection 6. When the state of Alaska uses the slogan "Alaska is for Hockey Moms", it is trying to attract people to live and work there by appealing to the way people see themselves, known as their A. Self-concept B. Personal perception C. Self-evaluation D. Aspirations E. Individualized perception 7. Looking for a fun way to stay in shape, Michelle, a new mom, recently bought Nintendo's latest sensation, the Wii Fit. Using this game's digital capabilities, she was able to input her gender, height, and weight to learn what her body mass index was while standing on the Wii Balance Board. Once the initial information was recorded into the system, Michelle was then able to customize her workouts, chart her daily activities, and set personal goals for herself that the gaming system would monitor. Michelle is determined to get back to her pre- baby weight and feels that the Wii is a cheaper option than a membership at the upscale gym down the street from her house. From a marketing perspective, which dimension(s) of culture is this an example of? I. collectivism II. youthfulness III. materialism IV. time orientation V. individualism A. I, III, and IV only B. V only C. II and V only D. II only E. II, III, and V only
Background image of page 2
8. Jessica is out of a few items, so she drives to the grocery store to stock up. She needs toothpaste, so she locates the correct aisle and, without even thinking, picks up a tube of Crest Whitening plus Scope because it's
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 27

mark fall 08 m1 - MAR 3023 MIDTERM 1 FALL 2008 1. Which of...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online