mktq3 - 1. Assume 34% of people aged 18-24 in the United...

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Assume 34% of people aged 18-24 in the United States are enrolled in college or graduate school. Further assume 31.7% of people aged 18-24 in Florida are enrolled in college or graduate school. What is Florida's index for the number of people aged 18-24 enrolled in college or graduate school? Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. 93 100 % 2. 317 0% 3. 107 0% 4. .93 0%
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Choose the statement that is most correct: Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. Mar kets evol ve tow ard grea ter hom oge neit y over time . 0% 2. Mar ket seg men tatio n is the
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In developing a marketing strategy for the newly released Nike Air Jordan XVII with a price tag of $200, Nike decided to concentrate on affluent teens rather than members of high school basketball teams. This is an example of: Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. sele ctin g targ et mar ket seg men ts. 100 % 2. deve lopi ng a mar ket- prod uct grid and
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A business firm segments its market when this strategy is expected to increase its sales revenue, profit, and return on investment. When its increases in expenses due to segmentation exceed the potential increased revenues from segmentation, it should: Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. redu ce prod ucti on cost s, whi ch will low er prod uct qual ity. 0% 2. term inat e as
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Modern Maturity magazine is a publication that is sent to all AARP members, who have to be at least 50 years old to join. The market segment for Modern Maturity magazine was defined by: Stud ent Res pons e Valu e Cor rect Ans wer Feed back A. buye r situa tions . 0% B. usag e patte rns. 0% C. a dem ogra phic char acter istic
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What does the term product positioning refer to? Stud ent Resp onse Valu e Corr ect Ans wer Feed back A. the place a prod uct offer ing occu pies in cons umer s' mind s on impo rtant attrib utes 100 % B. a caref ul anal
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The CEO says to her marketing manager, “The sales for 2003 were 1000 units higher than 2002, and the sales for 2004 were 1000 units higher than 2003. I'd say we are safe in forecasting 2005 sales as 1000 units greater than 2004.” The CEO was most likely talking about the results of a _____ forecast. Stud ent Res pons e Valu e Cor rect Ans wer Feed back A. build up 0% B. Delp hi 0% C. linea r trend extra polat ion 100 %
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for their newest store. Their first thought is Happy Valley, Florida, because they believe that there are a large number of families with young children. To find out, Tommy looks to the A.C. Nielsen Designated Market Areas. He finds that in the Happy Valley area 27% of households have one or more children under 16. He then finds that 11% of households in the U.S. have at least one child under 16 and 15% of U.S. households have no children at all. What is the index value for Happy Valley households with young children? Stud
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This note was uploaded on 12/10/2010 for the course MAR 3023 taught by Professor Lutz during the Fall '08 term at University of Florida.

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mktq3 - 1. Assume 34% of people aged 18-24 in the United...

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