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Unformatted text preview: -The place of a single message within an array of other messages-Situation Meaning can change over time from one group to another-Peace symbol-Pimpin Social groups assign meaning-Example: cell phones, headsets-Interpretation is situational Theory of Cognitive Dissonance-People tend to seek messages they agree with, not disagree-Theorists argue that to get people to listen, you must shock their loyalties o I.E. : anti-abortion pictures of fetuses or oil-slicked animals Psychological Rings of Defense-SELECTIVE EXPOSURE: people seek out corroborating message sources. (i.e.: FOX news vs. MSNBC)-SELECTIVE ATTENTION: people tune out communications that go against their beliefs or pay attention only to the reinforcing parts and forget the dissonant parts...
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- Spring '08