kashi swot analysis

kashi swot analysis - MKT 101 Kashi Marketing Plan (I)...

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MKT 101 “Kashi” Marketing Plan (I) “Everyone has the right to healthy food” “7 Seven Whole Grains On A Mission” Target Market Our company is specifically designed for heart healthy individuals in the target market age range from 25-30 years old. Both male and female customers who are concerned about their health and well-being take a serious approach towards enhancing and maintaining a healthier lifestyle; this can be obtained by eating healthy and exercising regularly. The average health conscious individual will have at least a high school education, gainfully employed, and earn above minimum wage. Competition Analysis Our competitors have historically held the market on breakfast cereals. Although their main focus hasn’t not been geared towards creating a healthier lifestyle, they are now striving to become more health conscious. General Mills, Post/ Kraft Foods, and Quaker can be considered its main rival competitors. All have aimed towards dominating the area of
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kashi swot analysis - MKT 101 Kashi Marketing Plan (I)...

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