Unformatted text preview: business.” Real world example of a product-oriented mission statement: Delta Airline: “We provide air travel." Abercrombie and Fitch: “We are committed to providing comfortable and long lasting clothes that look good.” Re-write of the product-oriented mission as a market-oriented mission: Delta: “We are dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.”...
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- Fall '10
- Marketing, Abercrombie & Fitch, Marriot International