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Unformatted text preview: business. Real world example of a product-oriented mission statement: Delta Airline: We provide air travel." Abercrombie and Fitch: We are committed to providing comfortable and long lasting clothes that look good. Re-write of the product-oriented mission as a market-oriented mission: Delta: We are dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit....
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- Fall '10