MKT101 - business.” Real world example of a...

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EXTRA-CREDIT ASSIGNMENT 1 Real world example of a market-oriented mission statement: Nike: “to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” Marriot International: “The “Marriott Way” is built on fundamental ideals of service to associates, customers and community. These ideals serve as the cornerstone for all Marriott associates fulfilling the “Spirit to serve.” The Coca-Cola Company: “We exist to benefit and refresh everyone who is touched by our
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Unformatted text preview: business.” Real world example of a product-oriented mission statement: Delta Airline: “We provide air travel." Abercrombie and Fitch: “We are committed to providing comfortable and long lasting clothes that look good.” Re-write of the product-oriented mission as a market-oriented mission: Delta: “We are dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.”...
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