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Unformatted text preview: possession utility. They all work to provide value to a customer. Social Marketing Is basically saying that the customer is always right, in order to keep them coming back for more business, A customer can complain about bad service or being mistreated one time and threaten NEVER to come back and the business will do something as a courtesy in order, to satisfy the consumer. Goods and Services Good are the tangible things that we acquire and services the intangible things used, but not owned by us. Goods are items like clothes, shoes, houses, cars, etc. And services are things like getting your hair and nails done. Being served at a restaurant, getting your car washes. Value Is taking stock in something you believe in and putting it out there for others to believe in as well. Zaxby’s starting a franchise that others could believe in and sell to those who believed in what the owners saw of value. Course Number Course Number...
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- Winter '09
- Marketing, Axia College Material, AirTran airlines, relevant real world, free adult beverages