Social Psyc - Universe Culture Norms Personal Identity...

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Variable (X) You (P) Other Persn (O) Personal Identity Personal (self) esteem Collective identity Collective esteem Universe Culture Norms Roles Reference groups Me 17:25 Social perception: Physical Perception o New look in perception Old look : how does our body record events through the senses New Look: sometimes what you see is impacted by the cultural context  you where brought up in Experiments done at Harvard around this time Words flash quickly on screen If you got words in the domain of your hang-up (family problems,  ect) you didn’t see it o Example of mental blocking Subliminal perception o Does it actually work o Popcorn intermission experiment Day 2 tons more popcorn was sold at intermission Experimenters accidentally fudged the research Too much popcorn on day 2 o Suggests that factors other than our sensual perceptions are  impacting on us Person Perception Person vs. physical perception o We are more interested on the inside of people not on the look
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o If psychology influence our physical perception it will crazy out anything  physical we perceive  Trait attribution o Trait : characteristic (abstraction) o When people describe themselves they describe traits Stereotyping o Word borrowed from printing pressers o If you stereotype a group in a certain way and that group internalizes that  stereotype, they will adopt it Ie. Say that Mexicans are energetic, Mexicans internalize that belief,  they become more energetic o U.S Conclusion 1 : Stereotyping is a destructive cognitive process which  should be eliminated Intellectual Reasoning     : stereotyping is an inferior cognitive process that  involves inaccurate and irrational behavior Moral Reasoning     : Stereotyping involves lumping members of a group  together when they do not want to be characterized as the same o Same domain of the brain that makes every aspect of life manageable  (categorization) leads to stereotyping Therefore we cannot get rid of stereotyping Proves that stereotyping is not an inferior mental process We understand the negative connotations of racial stereotyping in the  US
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17:25 Our sences do not deceive us, but the judgement does Nisbett & Wilson Lack of awareness o Argument: We can be completely unaware of the role various factors had  played in influencing our judgments and preferences o Paradigm: 2 conditions (factor or no factor) = different judgement. Results:  participants deny this factor had influence = failure of introspection Ie. Socks (people pick right most sock) Implicit attitudes are measured by reaction time IAT score = reaction time on compatable task – RT on incompatable tast
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