Social Psyc

Social Psyc - SocialPsyc

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Variable (X) You (P) Other Persn (O) Social Psyc 17:25 Sociology deals with big aggregates, Anthropology deals with even bigger  aggregates (whole cultures) w.as social psyc deals with small groups and  individuals in the group Social psychologists are interested in psychological processes within groups Ivory Tower = academics that are removed from society dreaming up theories See evolutionary Theory Slides on WEBct Towel experiment     Hotels try campaign to get people to reuse towel Nothing works except when you say 75% of people in this hotel/room have  done it Then people listen The Goal Of Science: to understand a phenom  What does it mean? o Knowing cause Variable: any aspect of a scenario that varies
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Four Choices: Measure a variable (dependant variables) Manipulate a variable (independent variable) Control a variable Ignore Variable (we are aware they are there but choose to not acknowledge  them) Difference between Natural Experiment and Field Experiment: Natural = waiting for a variable to change naturally and then study it Field experiment means going into field and studying variables Attitude: A predisposition to respond positively or negatively to a social object Attitudes are prejudice not behaviour Unconscious attitudes: Staats and staats: Norway and Sweden o Did experiments in the 50’s o Where do attitudes come from? o Some may be hard wired Negative attitudes towards difference
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o Most attitudes are learned o But how does bigotry start? o o They flashed pairs of words and asked which ones were remembered Every time a pair of words are flashed, one of the words are Norway or  Sweden Every time its Norway it’s a positive and every time its Sweden its  negative At the end of the test an attitude test was given Norwegians were preferred to Swedes They could not remember the describing words Therefore we are processing unconscious biases and attitudes  everyday Greenwald and Banaji: implicit attitudes o Same test but its computerized o https:/implicit.harvard.edu/implicit Attitude theories Heider’s balance theory: o
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Social Psyc - SocialPsyc

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