Lecture 9 - Public Opinion 1 Why study public opinion 2 A...

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Public Opinion 1. Why study public opinion? 2. A two-way flow 3. A definition a. V.O. Key: Those opinions held by private individuals which governments find it prudent to heed b. Patterson: The politically relevant opinions held by ordinary citizens that they express openly 4. What is false consciousness? a. The idea that people often do not accurately perceive the reality of their social and economical situations in contrary to their own interests adopt the views of the domination group as their own 5. The classic citizen a. Vote b. Know what’s going on c. well informed d. Engaged e. willing to discuss f. open minded 6. Factors to consider when thinking about pubic opinion a. Breadth – how widespread are the attitudes on the issue? b. Polarity – is it largely one sided, or are people divided? c. Intensity – how strongly do people feel? d. Durability – is the issue likely to be long lasting or will it be over soon?
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