This preview shows page 1. Sign up to view the full content.
Unformatted text preview: -Price an interesting phenomenon Cost-plus Price Lining Loss Leader Bait/Switch illegal in Canada but done all the time Skim the Cream Mass Penetration Odd Pricing (psychological Pricing) Prestige Pricing Promotional Pricing incentive to come back-Place (distribution) getting the product from the manufacturer to the consumer Channel Direct Wholesaler Retailer-Promotion An exercise in persuasion, information, and influence personal selling sales promotion devices publicity advertising (product; institutional)-Public Image...
View Full Document
- Fall '10