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Unformatted text preview: c. Exploiting technology in a new way d. Defending a current market-share position 4. Which of the following marketing programs is used by the niche penetration strategy to increase the customers ability to buy? a. Moving relatively quickly to expand offerings to appeal to multiple segments b. Offering free trial or extended warranty policies to reduce target customers perceived risk c. Attempting to maintain margins at level consistent with value of product to early adopters d. Starting with high price but bringing out lower-priced versions in anticipation of competitive entries 5. ________ is the simplest way to enter a foreign market because it involves the least commitment and risk. a. Exporting b. Countertrade c. Franchising d. Overseas direct investment...
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- Fall '08