457 Ch9 Quiz in Textbook

457 Ch9 Quiz in - c Confrontation strategy d Market expansion strategy 4 The primary objective of encirclement strategy is to a Attract significant

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Chapter 9 Quiz 1. This is a marketing objective for share leaders a. Delineate into niche target markets in product growth stage b. Stimulate selective demand among innovators c. Retain existing customers and ensure brand loyalty d. Stimulate secondary demand to help speed up overall market growth 2. The marketing action of developing a product line with features that are more appealing to a specific segment of potential customers is characteristic of the a. Market expansion strategy b. Contraction strategy c. Flanker strategy d. Confrontation strategy 3. A firm develops line extensions, new brands, or alternative product forms utilizing similar technologies to appeal to multiple market segments. Identify the strategy employed here a. Flanker strategy b. Fortress strategy
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Unformatted text preview: c. Confrontation strategy d. Market expansion strategy 4. The primary objective of encirclement strategy is to a. Attract significant share of new customers in specialized, smaller segments b. Capture a modest share of repeat purchases in several market segments c. Stimulate current customers to purchase superior new offering d. Capture substantial repeat purchases from target competitor’s current customers 5. Share leaders have an enviable position but must defend their shares against competition. Which of the following marketing objectives are important for firms with the largest market share? a. Retaining current customers b. Stimulate demand among later adopters c. Stimulate primary demand to grow the market d. All of the above...
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This note was uploaded on 12/14/2010 for the course BMGT 457 taught by Professor Staff during the Fall '08 term at Maryland.

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457 Ch9 Quiz in - c Confrontation strategy d Market expansion strategy 4 The primary objective of encirclement strategy is to a Attract significant

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