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Unformatted text preview: segments c. Relatively high penetration but low frequency of use in one or more major segments d. Relatively low penetration in one or more segments 4. To develop differentiated position focused on untapped segments using a market expansion strategy, a firm should a. Encourage larger volume purchases for nonperishable products b. Stimulate additional primary demand by promoting new features c. Develop a differentiated flanker brand with more appealing unique features d. Move storage of the product closer to the point of end use by offering additional package sizes 5. In a mature market, what should a firm’s customer priorities be? a. Gain market share b. Seek technological dominance c. Gain new customers d. Hold on to existing customers...
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This note was uploaded on 12/14/2010 for the course BMGT 457 taught by Professor Staff during the Fall '08 term at Maryland.
- Fall '08