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Unformatted text preview: design a. Product management b. Market management c. Matrix d. Functional 4. Identify the statement that relates to the market management organization a. A product manager has overall responsibility for planning and implementing a national marketing program for the product b. This form is the least bureaucratic or centralized and the most specialized type of organization c. This is particularly suitable for a business facing an extremely complex and uncertain environment d. It involves the creation of an additional organizational unit responsible for coordinating the actions of other units within the firm 5. Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution? a. Action plans b. Performance review c. Objectives d. Executive summary...
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- Fall '08
- Management, Product Manager, Relatively little synergy, bureaucratic organizational design, differentiation- shared programs