Hotel Simulation

Hotel Simulation - markets where I was the only supplier I...

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MGMT 425 – Section 13 Sang Kim Hotel Simulation 004718842 For the Hotel Simulation, my strategy going into the simulation was to be the leader in quality, service, and R&D/Innovation. With that in mind, I decided that I was also either going to match my competitors or have a higher price. In the
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Unformatted text preview: markets where I was the only supplier, I had my price from medium to high. Furthermore, I made sure that my staff was fully qualified and motivated. Roe – 6.00% Market Share – 90.00% Product Maturity – 55.87% EBIT Margin – 44.34% Debt Ratio – 19.75% Share Price – $134.39...
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