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Unformatted text preview: Since I put a lot of my money into investing superior products, I brought the monthly subscription prices slightly higher then my competitors. I also tried to get into Accessories Home and Fixed Line Small Business since they only had one competitor. However, getting into Fixed Line Small Business turned out to be a huge mistake. I got into both markets too late....
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This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.
- Spring '10