First in show VALS

First in show VALS - and multivitamin line Experiencers-This is the second group we are going to target since they are the ones who love to shop

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First in show VALS Innovators - this group of people are the ones who have high incomes and are not afraid to spend. Image is very important to them. They are the people we want to target with our higher priced products, our new line of frozen dog food
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Unformatted text preview: and multivitamin line. Experiencers-This is the second group we are going to target since they are the ones who love to shop. They like trying new things and are open minded. They are perfect for our new frozen dog food and multivitamin line....
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This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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