6 promotion elements

6 promotion elements - sponsorships event marketing product placement PR-promotion that effects the image of the company or product-company can

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6 promotion elements business driven promotions brand driven promotions three promotional objectives - to inform o to establish primary demand - to persuade o to change behavior, to create selective demand - to remind o pioneering repetitive retentive advertising - to reinforce behavior two or more flights per year
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Unformatted text preview: sponsorships, event marketing, product placement PR-promotion that effects the image of the company or product-company can influence message break even retail selling retailer margin retailer cost broker margin broker cost variable cost contribution...
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This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.

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