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Unformatted text preview: sponsorships, event marketing, product placement PR-promotion that effects the image of the company or product-company can influence message break even retail selling retailer margin retailer cost broker margin broker cost variable cost contribution...
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This note was uploaded on 12/12/2010 for the course MKTG 425 taught by Professor Shields during the Spring '10 term at CSU Long Beach.
- Spring '10